One of the blogs I love to read is Tim O’Reilly because he covers a lot of technical moving and shaking which is going on. In one of his posts this month Tim talked about Bill O’Reilly and how people confuse Tim with Bill. Both guys have rather large public profiles however Tim runs a technical publishing empire and Bill hosts a TV show on Fox. Tim went on to describe how visitors direct navigate to Tim’s Oreilly.com site and see all the technical material yet they still think that the site has something to do with Bill.

One of Bill’s visitors writes in to Tim:

Is this just a website to make more money for O’Reilly????? How can I get in touch with him? This is very important!!! I am more interested in the news than in buying something. Please contact me.

This goes to show how direct navigation effects everything on the Internet. People instinctively type in where they want to go. This behavior can not be un-learned, typing where you want to go will never fade away. This is a strong indication that investing in generic targeted domains is always a good move. If people want something they will simple type it in. By controlling the domains we control what people see, currently our domain monetization industry makes about a Billion Dollars a year. But if you extend the reach of what you call the Direct Navigation industry you will see that it effect not just domainers but other people that build companies on good intuitive domains. There is a certain boost to the marketing effect of a company that builds a business on a preexisting intuitive brands.

If you want to learn about things to do in San Francisco why not just type in SanFrancisco.com and see what appears. As time goes by all the intuitive brands on the Internet that are simple parking pages will morph into the things that people think they should be. The path of least resistance is a law of nature. All things have to obey it. The majority of hikers take the past of least resistance. Water always flows downhill and Internet Traffic always types in what it believes is the most intuitive brand.

The Chicken and the Egg can be argued for hours at length regarding domain names. Does a site exist because of its name or does a site exist because someone invented the brand. Most sites exist because someone branded them however a lot of developers build sites because the domain demands it. Those domains will themselves into existence.

The successful domainer is the one that hears the call of the domain and allows it to exist. The domain practically does the rest of the work.