Want to place an ad inside your own whois record? Network Solutions has decided to offer this service to all their customers. Instead of just displaying contact information and your address you can now place whatever text you want inside the record. This, “Enhanced Business Listing” allows owners to place more descriptive text inside their whois record. When anyone looked up the whois record they would see your opening sales pitch before they even approach you about buying your domain. Sounds like a great idea to me. The listing costs $12 a year, which seems a bit expensive to me but I am sure people will buy it. Buy why would you buy this service if you also bought Whois Privacy? Read Network Solutions full press release about the service. If you are trying to protect your information then this is not the service for you. Whois Privacy and this service are completely opposite each other. For more information on the Enhanced Business Listing service check out their page on it.

The weird part about this service is that you are advertising on your own whois record, why should it cost money to advertise on your own record?

What would be a more valuable service would be if they verified information about your company and put that in the whois. Such as, Registered Doctor in New York City. If the registrar could authenticate claims I can guarantee Search Engines would use those authenticated claims and boost the sites in their index based on those claims. Now that would be an enhanced whois service! I pitched that exact service to Network Solutions about 3 years ago.