Who owns one word generic domains? The easy answer is, Domainers. It was very cool to find that Matt Cutts of Google owns three domain names and one of them is a generic word. Dullest.com is a name Matt found one day looking through the deleting domain lists back in 2003, when he saw a one word generic domain drop he registered the domain pretty easily, there was no automated army back then snapping up every dropped domain. I estimate that the domain is worth about $3,000. Had Matt worked harder at picking up domains he may not need his day job.

So what is Matt doing with Dullest.com?
He has placed a robots.txt file on the server that blocks all search engine robots from crawling his site. The one word website that says, “Arouw.”, I have not figured out what that word means. It is not french, so I think it is a fictional word. Is Google testing to see where that made up word gets copied too?

Matt’s most famous domains.
MattCutts.com is the most famous domain that Matt owns, he started a blog that talks about his experiences and sometimes things he is doing at Google. He is an unofficial spokesperson for Google because he understands the engine under the hood and knows how to speak in public. He also worked at the Department of Defense while in college and had Top Secret clearance which demonstrates he knows how to keep a secret. Matt started blogging so that he could see the same issues that webmasters had. He became a webmaster so that he could walk in their shoes.

The third domain.
Matt tracks down a lot of dirty SEO people. So I think he registered ShadySEO.com because he wants to secretly be one. It is that or perhaps he will publishing a list one day with all the SEOs that he has taken down and dumped out of Google index. Or perhaps “Shady SEO” will be the name of the book he writes one day. Registering a concept or idea years before you do something with it is required now days. I guess we will wait and see what he does with the domain.

What domain should Matt get next?
I think Matt should park a domain name. He would experience what domainers experience. Matt has stated that he will not run Google Adsense because it is a conflict of Interest. He thought about running Yahoo’s ads but I haven’t seen any on his website. I think he would be ok running a parking page that was powered by Yahoo. I bet he would make a dollar a day just because he owns the domain and people would check it out. He Matt, why not park Dullest.com and get it banned. Then try pulling it out of of the bad and building a website on it. It would be an interesting experiment that would get you closer to what we experience and perhaps Google would change the way they do thing for the better because of your experiences.